Showcase your expertise, develop your brand proposition and engage your audience online
True content marketing goes well beyond blogs or guest posts. As Google’s understanding of rich media such as images, graphics and videos continues to improve, savvy marketers recognise the value of investing in creative content in all forms.
We believe that successful digital marketing is underpinned by great content. From ensuring your website best represents every one of your products or services to writing blog posts and posting news articles that really engage, it almost goes without saying that your basic content simply must be up to scratch if your website is to rank well. We create content that earns you links, coverage and recognition – all of which helps to boost your website’s authority and deliver more traffic and more sales.
Creative content marketing is an area in which we really excel. With our in-house team of designers, developers, SEO and PR specialists, we produce exceptional content that drives results for our clients.
Content Marketing Services
Every concept is the result of a collaboration between our SEO, design and development teams to ensure the idea is possible and of value to your business.
Your content marketing campaign begins with the creative concept. We’ll work with you to identify valuable collateral you already have that can be used. For example, your company might hold data about product usage or audience location and so on that, when made anonymous, can form the basis of a creative concept. We’ll use tools such as the Freedom of Information Act to develop new content ideas and we’ll create concepts based on your company’s strengths and offering.
Our in-house design team makes your creative concept a reality. We pride ourselves on being huge digital ‘geeks’, which means we keep abreast of design trends and are always looking for new, creative ways to communicate information. We’ll design your concept and agree a number of revisions to get the look just right.
We design and develop your creative content for optimal search visibility, meaning it can be indexed and ranked by Google and other search engines. This will help people to find your great content, but a truly successful campaign will also include wider promotion to get your message out there. Our team of digital marketing experts create a promotional plan that gets your content to the right people in the right places.
Content marketing isn’t always about large scale content pieces. Smaller pieces of content – or micro content – can also be very powerful when the strategy behind them is right.
Micro-content is especially powerful when used on social media, in PR campaigns and as part of a bigger strategy. Micro content refers to the creation of smaller scale content marketing projects which make up part of a larger scale strategy.
The benefit of micro-content is that it doesn’t cost as much in terms of resource or finances. It’s important to recognise that large scale content marketing pieces can be hugely powerful, so micro-content should be a supplement, not a replacement.