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Search engine optimisation

eCommerce

Search engine optimisation (SEO) is an essential marketing channel for any business that seeks to reach an online audience. Get it right and you can expect more traffic and more leads – which means more sales and more money into your business. Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the resource, the experience or simply the time to invest in it. SEO is an evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s multi-channel world, more and more big businesses are turning to SEO agencies for that specialised offering.

SEO Services 

A successful SEO strategy is built in line with your business goals. The following services explain how we approach SEO for a range of common purposes:

Ecommerce SEO 

 For businesses which sell products online and improve their product listings in the search results. Selling products online can be a lucrative business. Whether yours is a long established ecommerce brand or a company just starting out in online sales, ecommerce SEO gives you the opportunity to make more sales and more money. As a Google Partner agency, we have been recognised by Google for the quality of our SEO work. Our team includes ecommerce website developers, meaning we are best positioned to support businesses that use Magneto or WordPress to power their online shops. Get in touch to discuss your project with us.

By investing in ecommerce SEO, you can expect:

  • Improved product rankings in the search results
  • Enhanced search listings for your products
  • More traffic to your website
  • More sales from your online store
  • Technical Audit

    We’ll review your website from a technical perspective. We’ll assess how easy it is for your website to be indexed by Google and pull out any technical issues, such as duplicate content (common with ecommerce websites) and fix those so that your site can be found, indexed and ranked appropriately from the off.

    Design Review

    Just as you’d dress your physical shop to impress, so too should ecommerce businesses take the time to dress their online shops. Your site should be easy to navigate and look professional, displaying trust signals such as security certificates and known payment gateways to assure visitors that their money’s safe when buying from your site.

    Ecommerce Website KPIs

    Your website is an essential component of your online success. The investment you make in it is likely to be one of the largest parts of your marketing budget. And it needs to deliver results. We specialise in performance website design. That means we create websites that not only look great, they deliver fantastic results, too. We’re able to achieve this because of our extensive experience in web design and development, combined with SEO, PPC and CRO expertise.

    Choose to work with us on your ecommerce web project and you can expect:

    • Increased website traffic

      One reason our clients choose to invest in their website is to increase the amount of traffic it receives. If your existing site isn’t performing to your expectations, through any acquisition channel, it could mean a fundamental issue with your site build – or simply that it’s time for an upgrade.
    • Improved conversion rates

      We’re not satisfied with ‘industry standard conversion rates’ and we don’t think you should be either! Conversion rate optimisation (CRO) is all about testing what works for your audience and implementing the variations that get the best results. Our experience in CRO means we’re well versed in the techniques that drive ecommerce sales and we’re able to split test this to prove it as part of your web project.
    • Increased revenue

      As with all digital projects, your KPIs come down to your bottom line. We’ll work closely with you to understand where your margins lie, which products needs to be prioritised and how best to represent your range for optimum results in terms of transaction numbers and average sale price (ASP).

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