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Social Media Marketing

Social Media Marketing

We believe that no one knows your business better than you. You work in your company every day and can spot the smaller happenings that make for a well-rounded social media feed as well as being able to immediately answer any questions and take any feedback you get through your social channels. It’s for these reasons that many of our social media clients choose to use us for strategic consultancy rather than full social media management. This means we provide you with the roadmap – what to do on each social media channel, when to do it, and how – so that your internal marketing teams can implement our recommendations. We also provide social media training to help your team (the person managing your social media and the wider team if appropriate) to understand how social media fits into your business’ marketing efforts.

Our Strategy

Our social media strategy services typically begin with a project where we assess your marketplace to design the initial strategy, which might be laid out by date if relevant or by phases to allow you flexibility. A typical strategy comprises:

Industrial Analysis

Social activity tends to differ depending on the industry in which you operate. We'll provide insight into which channels typically work in your sector to guide you on the channels you might choose to use yourself.

Competitors Review

Reviewing the social media activity of your competitors can give you an insight into what works, and what doesn't work, for them, allowing you to learn from their efforts to further inform your own.

Channel Analysis

If you've been using social media already, you'll have data about what has worked, and what hasn't, with your own audience. We'll review the analytics of your social profiles, in line with Google Analytics, if you have it, to assess which social platforms contribute to your overall goals.

Phased Strategy

Our analysis contributes to the strategy which we'll lay out for you in line with your resourcing and budget considerations. By presenting a phased approach, we give you the roadmap you need to follow to achieve your social goals and let you implement this in line with your own internal timelines.

Social Media Management

Managing your social media profiles requires an in depth knowledge of the day to day workings of your business. We recommend this is best done in-house. This doesn’t mean we’re ‘leaving you to it’; we believe it’s a much more powerful allocation of our time for us to lead your social strategy and train you on how to implement it. You’re then able to post the type of posts we recommend, and also share those more social updates, such as photos from your office or updates from your team, which give your brand its unique personality. 

Social Media Channels

We provide consultancy and management on a range of mainstream and niche social media channels, identified according to where your audience is already active online. These channels may include, but are not limited to:

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • YouTube
  • Vimeo
  • Pinterest
  • Vine

Highly targeted advertising through social media for B2B and B2C businesses

The use of social media is increasing, as is the opportunity to target your digital audience on a number of networks. From Facebook to LinkedIn to Twitter and soon Pinterest too, your business can reach potential customers across a range of social platforms. Through targeted pixels and specially crafted audiences, social media allows you to target customers on a highly segmented level for optimal conversion rates and return on your investment. We work with businesses across a range of industries and B2B and B2C. 

Clients

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